According to HR’s Covid Impact Survey #2 (April 9-17, 2020), less than one-third (31%) of private-practice or retail hearing care offices were physically seeing patients, and most of those with restricted office hours. During Q2 2020, dispensing at the VA came to a near-standstill (an 83% decrease) while sales in the private sector were halved (a 52.5% decrease). As noted by Hearing Review, hearing aid sales fell by 58.6% in the second quarter (Q2) of 2020, and the pandemic continued to depress the market in the second half by 6.9% compared to the same periods in 2019 ( Figure 2). Great News…Except You Must Consider 2020 SalesĪlthough these are impressive numbers, they need to be put into context of the near-catastrophic business climate during the onset of the pandemic in 2020. Data source: Hearing Industries Assn (HIA). Annual net hearing aid sales in the United states from 2007 to present with the commercial/private market shown in blue, and the Department of Veterans Affairs (VA) shown in red. Private practice and commercial net unit sales rose by 34.0%, while units dispensed at the US Department of Veterans Affairs (VA) increased by 50.4%. Recovering from the pandemic/recession of 2020, US sales of hearing aids increased by 36.6%, totaling 4.73 million net units, which was equal to the amount predicted in Hearing Review‘s mid-year market review ( Figure 1). Hearing aid dispensing, particularly in the private sector, rebounded impressively in 2021, according to statistics generated by the Hearing Industries Association (HIA), Washington, DC, whose members are thought to comprise over 90% of the hearing aid units dispensed in the United States.
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