![]() The most popular energy drinks all contain carbonated water, of course. That’s definitely true when the category is energy drinks. Needless to say, that’s how companies differentiate their offerings from the competition.Įven so, the most important ingredients in any brand category are likely to be somewhere between similar and identical. ![]() It doesn’t matter whether you’re talking about processed meat, winter coats or automobiles no product in any category will contain exactly the same ingredients. Adults drink them to maintain energy at work, and they’re a very big deal in the teen and pre-teen markets.īut exactly what’s in those energy drinks? That information won’t just help us understand why they’re unhealthy – it will suggest the ingredients and qualities we should look for in healthier energy drinks. Today, Red Bull, Monster Energy and Rockstar are almost as prominently displayed in convenience stores and drugstores as Coke and Pepsi. And Red Bull, based on a 1960s/70s Thai energy drink, was rebranded and introduced in Austria in 1987, even though it didn’t make it to the United States until 1997.īut it wasn’t until the start of the 21st century that energy drinks and energy shots went mainstream in America.A reformulation was recently brought back into the market, thanks to the surge in energy drink sales. ![]()
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